Google and Meta offer Hollywood 'millions' for AI training
Date: 2024-05-27 Author: Gabriel Deangelo Categories: IN WORLD
Alphabet and Meta are actively looking for ways to improve their AI video generators, offering Hollywood studios significant sums to license their content to train AI models. According to media reports, these offers could reach “tens of millions of dollars” for cooperation.
Negotiations with Hollywood studios
Alphabet, Google's parent company, and Meta (formerly Facebook) have held talks with several major Hollywood studios. These tech giants are looking to license content to train their AI systems, which can create videos based on text queries. Netflix and Disney have declined to license their content but have expressed interest in other forms of partnership, according to Bloomberg. At the same time, Warner Brothers Discovery announced its readiness to make some of its programs available for AI training.
Technology and promotion
Both companies are actively developing and promoting their AI tools for video creation. Google recently introduced a tool called Veo and hired American actor and musician Donald Glover to promote it. Meta is also working on its video-to-text generator called Make-A-Video. These technologies promise to revolutionize the video content creation process, providing new opportunities for creative projects.
Using AI in Hollywood
Already, many filmmakers and studios are using AI in film production. For example, director Robert Zemeckis used artificial intelligence to de-age actors Tom Hanks and Robin Wright in his upcoming film Here. Such technologies can significantly expand creative possibilities and improve the quality of visual effects.
Concerns and risks
Despite the potential benefits, Hollywood studios are concerned about the possible negative consequences of working with tech giants. Studio executives worry that such deals could cause tension with their creative partners. In particular, there are concerns that the use of AI could diminish the role of traditional filmmaking methods and reduce the influence of creative professionals.
With technology rapidly evolving, offerings from Alphabet and Meta could be an important step towards new methods of creating video content. However, as practice shows, the introduction of AI in the film industry requires a balanced approach and careful consideration of the interests of all participants in the process. In the future, it may be possible to find a balance between innovation and preserving traditional filmmaking values.
Recent Incidents
In conclusion, it is worth mentioning that actress Scarlett Johansson recently accused the company OpenAI of illegally using her voice to train AI. This incident highlights the importance of ethical use of artificial intelligence and protecting the rights of creative individuals.
