Kraken Announces Partnership with Atlético Madrid Football Club

According to representatives of Kraken, cooperation with Atlético Madrid is intended to show the value of cryptocurrencies and innovative technologies to a wide audience. Kraken Marketing Director Mayur Gupta noted:

“We are proud to partner with such an outstanding football club that recognizes the importance of careful attention to its own processes. We have spent almost 13 years becoming one of the most trusted crypto platforms and look forward to working with Atlético de Madrid to tell more people about the true potential and value of cryptocurrencies."

Atlético Madrid chief executive Oscar Mayo also praised the new partnership. He emphasized that both companies share the values ​​of innovation and technology:

“We are confident that this partnership will provide our fans with a digital experience that goes beyond the matches in the stadium.”

This is not the first time Kraken has collaborated with famous sports clubs. In 2023, the company entered into a partnership agreement with the Formula 1 racing team Williams Racing. This collaboration helped strengthen the Kraken brand and bring cryptocurrencies into the spotlight in the sports world.

Prospects for Fans and Clients

The collaboration with Atlético Madrid offers many new opportunities for fans. The partnership promises to provide fans with unique digital experiences and introduce innovative technologies into sporting events. It is expected that such initiatives will strengthen fan loyalty and expand the audience of both the club and the crypto exchange.

Kraken's collaboration with Atlético Madrid demonstrates the crypto exchange's commitment to integrating Web3 technology into the world of sports, expanding the horizons for both football fans and crypto platform clients. The partnership promises to be fruitful, combining innovative technologies and sporting achievements.