Bitcoin advertising launched on the “sphere” in Las Vegas
Date: 2024-07-25 Author: Gabriel Deangelo Categories: IN WORLD
Cryptocurrency exchange Crypto.com celebrated its eighth anniversary with the launch of a new advertising campaign, renting the MSG Sphere complex in Las Vegas. As part of this campaign, a video depicting Bitcoin was shown on the world's largest spherical screen. This was the first advertisement of a crypto asset on such a grandiose platform.
Location and scale
MSG Sphere, located just off the Las Vegas Strip, is a 54,000-square-foot LED display panel. This unique structure allows for the creation of impressive visual effects, making it an ideal platform for advertising campaigns aimed at attracting attention.
The commercial, launched to celebrate Crypto.com's eighth anniversary, begins with the company's logo. The virtual curtain then falls, revealing a golden image of Bitcoin to viewers. Thus, the exchange decided to “honor” the blockchain, which began the development and popularization of the cryptocurrency industry.
Users actively shared their photos and videos with Bitcoin advertisements on the MSG Sphere screen. According to data for 2023, renting a screen for a day costs $450,000, and for a week - $650,000. However, Crypto.com did not disclose the exact amount spent on this campaign.
Not just Bitcoin
The idea of advertising cryptocurrency on MSG Sphere is not new. Previously, the Dogwifhat (WIF) community planned to implement a similar project. Community members collected the required amount within a few days, but the advertisement never came out. At the end of June 2024, investors demanded the return of funds as negotiations on advertising reached an impasse.
The Dogwifhat project team was unable to provide a clear explanation for the delay. Information appeared in the community that it was supposedly prohibited to advertise crypto-assets on the MSG Sphere screen, although there was no official confirmation of this information.
The launch of Bitcoin advertising at MSG Sphere in Las Vegas was an important event for the cryptocurrency community. This not only strengthens Bitcoin's position as a leading crypto asset, but also demonstrates Crypto.com's ability to promote its services. The company's initiative stands out from previous unsuccessful attempts at other projects and confirms the significance and potential of advertising campaigns in large-scale and innovative formats.
