Lamborghini Launches New NFT Collection with Animoca Brands
Date: 2024-11-08 Author: Oliver Abernathy Categories: BUSINESS
Owners of the new NFTs will be able to drive virtual Lamborghinis in games from Motorverse, a project by Animoca Brands that specializes in creating digital vehicles.
The Digital World of Lamborghini
According to Transak representatives, users will be able to pay for NFTs both via bank transfers and cards, making the purchase convenient for a wide audience. The company’s head of marketing, Harshit Ganwar, noted that the collaboration with Lamborghini is aimed at creating exciting digital products that strengthen the connection between the brand and its fans.
Ganwar believes that the release of NFTs helps premium brands like Lamborghini to attract attention and strengthen the attachment of collectors. Virtual collectibles offer unique experiences that can be in demand for many years.
However, Lamborghini’s entry into the NFT market comes at a time of general instability in digital assets. Despite the growth in October, when NFT sales reached $356 million, the market is still far from the March records, when sales totaled more than $1.6 billion.
