Canadian Jiva Technologies Invests $1 Million in Bitcoin
Date: 2024-11-26 Author: Gabriel Deangelo Categories: BUSINESS
CEO Lorne Rapkin emphasized that the limited supply of the first cryptocurrency of 21 million coins makes it especially attractive for investment. In his opinion, Bitcoin will help the company preserve assets in the face of rising inflation and economic instability.
Rapkin also expressed confidence that further development of the cryptocurrency sector is supported by easing regulations and growing support from government leaders. He named an additional factor in favor of Bitcoin as an increase in institutional investor interest, as evidenced by the growth of capital investments in exchange-traded funds (ETFs) associated with Bitcoin.
“Bitcoin has already proven its value, and we believe it is an ideal asset for companies that want to improve their financial resilience in an inflationary environment,” said the head of Jiva Technologies.
In November, the company, formerly known as PlantX Life, underwent a rebranding and focused on developing new areas. Jiva Technologies owns Bloombox Club, an online platform that delivers plants to customers in the US, UK, and Europe. On November 11, the company announced a partnership with Kale Coin (KALE) to create a token on the Ethereum blockchain that is focused on promoting a healthy lifestyle.
Notably, Jiva Technologies’ investment coincides with the actions of other major players. For example, medical technology company Semler Scientific recently acquired an additional 47 BTC worth $3 million, bringing its total Bitcoin holdings to 1,058 coins.
Such active participation by companies in the cryptocurrency sector demonstrates the growing interest in Bitcoin as a means of protecting capital and making long-term investments.
