Tagoai agreed to grant the university the rights to use his “name, image, and likeness” in exchange for compensation, part of which will be paid in bitcoin. Although the exact amount was not disclosed, such deals in US college sports sometimes reach $4.7 million.
Such NIL (name, image, and likeness) agreements have become standard practice for American universities, allowing student-athletes to receive additional income in addition to scholarships. Tagoai noted that this contract is an important step for him: “By receiving a portion of my income in bitcoin, I am laying the foundation for long-term financial stability.”
The agreement was a result of a collaboration between the Strike app, the university, the athlete, and the agency 3Point0 Labs. According to 3Point0 Labs CEO Markel Martin, the deal not only provides payouts, but also helps athletes better understand the possibilities of cryptocurrency.
“We aim to show young athletes the power of Bitcoin and teach them how to manage their finances for the long term,” Martin said.
Matai Tagoai is not the only athlete using Bitcoin to generate income. Pro Bowl winners Saquon Barkley and Russell Okung are also known to partner with Strike.
Recall that earlier in 2024, crypto companies refrained from advertising during the Super Bowl, but interest in digital assets in sports continues to grow.