Japanese investment firm Metaplanet plans to increase its bitcoin reserves to 10,000 BTC by the end of 2025. Since April 2024, the company has been actively expanding its crypto assets, following an accumulation strategy. On Sunday, the company’s CEO Simon Gerovich said that it will achieve its goal using the most efficient financial instruments.
Since starting to buy bitcoin in April 2024, Metaplanet has made it the main asset in its treasury. The move is in line with the strategy of companies like MicroStrategy in the United States and is aimed at offsetting yen volatility and addressing Japan’s economic problems, including high levels of government debt.
Metaplanet Looks to Partnerships to Drive Bitcoin Adoption
“Last year was a watershed year for us, as we broke records, expanded our Bitcoin holdings, and solidified our position as the leading Bitcoin treasury in Asia,” Gerovich said. “This year, we are focused on executing on our plans and creating even more value for our shareholders.”
The company also intends to use partnerships to drive Bitcoin adoption in Japan and beyond. Among its initiatives, Metaplanet is actively seeking opportunities to increase its influence in both the Japanese and international cryptocurrency markets.
In November, the company entered into an exclusive agreement with BTC Media to launch Bitcoin Magazine in Japan. The partnership is focused on creating high-quality Japanese-language content for local Bitcoin enthusiasts, including interviews with renowned Japanese cryptocurrency experts. Special editions and online events are also planned.
Metaplanet Posts Record Bitcoin Purchases, Revenue Growth
According to Bitcoin Treasuries, Metaplanet currently holds 1,762 bitcoins, worth about $174.5 million. On December 23, 2024, the company made its largest purchase of 619.7 BTC for about $60 million, significantly surpassing the previous record set in October (159.7 BTC).
The company also generates a significant portion of its revenue from bitcoin transactions, including the sale of bitcoin options. This business earned Metaplanet 520 million yen, significantly improving the company's financial outlook.
In addition, the company's hotel business also contributes to its financial performance. Through its subsidiary Wen Tokyo Co., Metaplanet operates the Royal Oak Hotel in Tokyo's Gotanda ward. Last month, Metaplanet forecast revenue of 890 million yen ($5.8 million) for the fiscal year ended Dec. 31, up sharply from 261 million yen last year. Operating profit is expected to be 270 million yen, a sharp turnaround from a loss of 468 million yen in 2023.