The $Trump memecoin has become the center of attention in the crypto community this week, reaching record highs. In just a few days, the token's value rose from $10 to a peak of $74.59, although it has since retreated slightly. The launch was accompanied by active branding, including symbols related to historical events in Trump's life, and was part of an expansion of cryptocurrency initiatives through World Liberty Financial.
Melania Trump also launched her own cryptocurrency, $MELANIA. The token quickly gained popularity, with a market cap of over $1 billion. The bulk of $Trump coins, about 80%, are held by CIC Digital and the Fight, Fight, Fight organization, which are associated with Donald Trump's business projects.
The official website of the $Trump project states that the cryptocurrency is intended to express support for ideas associated with the name Trump, and is not an investment instrument or a security.
Interest in the coin was also fueled by an announcement from Oobit. The payment app implemented support for $Trump for contactless payments, which made it possible to use the token in everyday life. Particular attention was attracted by the offer to pay for purchases at McDonald's and other chains, which was accompanied by a tweet with the phrase "I'll pay TRUMP", hinting at the simplicity and accessibility of using the new means of payment.
These events highlight how memecoins continue to find their niche in the cryptocurrency ecosystem, combining financial technology with pop culture and politics.