The Trump family is betting on cryptocurrency: what's behind the millions of investments?
Date: 2025-01-23 Author: Gabriel Deangelo Categories: BUSINESS
Ethereum co-founder Joseph Lubin confirmed that large-scale initiatives may emerge on the basis of this platform, including projects involving other blockchains, such as Bitcoin and Solana.
Trump's main project was World Liberty Financial (WLF), which is focused on decentralized finance (DeFi). In October 2024, the company began selling WLFI governance tokens, available only to accredited investors. According to Etherscan, 60% of the tokens are concentrated in several addresses.
In parallel, WLF is actively buying up crypto assets. The Arkham service reported that by November, the project team owned cryptocurrency worth more than $55 million, including ETH and stablecoins. The move coincided with TRON founder Justin Sun’s $30 million investment in WLFI, citing Trump’s role in turning the US into a global blockchain hub.
The massive cryptocurrency purchases continued ahead of the new president’s inauguration in January. WLF’s address balance grew to $326 million, including $215 million in ETH and stETH, $50 million in WBTC, $25 million in TRX, AAVE, and LINK tokens, and $60 million in stablecoins.
Experts believe that such investments may indicate preparation for changes in the industry. Presto Research analyst Min Jung notes that WLF operates more like an investment fund than a classic DeFi protocol.
Eric Trump, Donald Trump’s son, said in X that the current moment is ideal for investing in US markets, including cryptocurrency. He expressed confidence that the next four years will be extremely successful.
It is noteworthy that the Trump family has previously surprised the crypto market by launching memecoins on Solana, such as TRUMP and MELANIA. These tokens quickly became among the largest cryptocurrencies by capitalization. However, World Liberty Financial is distinguished by its focus on the financial sector.
Lubin emphasized that Trump's current initiatives and related crypto asset purchases are purely private in nature and are not related to US government plans. He also expressed the opinion that in the future, Ethereum may find application in government structures on par with Internet technologies.
While the Trump family is strengthening its position in the crypto space, the choice of a blockchain platform remains open, and no projects have yet received priority status.
