Trump Media Invests $250 Million in Bitcoin and Crypto Assets
Date: 2025-01-30 Author: Gabriel Deangelo Categories: BUSINESS
Trump Media and Technology Group (TMTG), the owner of the social network Truth Social, announced the creation of Truth.Fi, an investment division focused on the cryptocurrency market. According to the company's statement, the project plans to direct up to $250 million to the acquisition of bitcoin, spot ETFs and other financial instruments.
As of the end of 2024, TMTG managed $700 million, and the board of directors decided to allocate $250 million for the new investment direction. Truth.Fi is expected to begin operations this year, after receiving all the necessary regulatory approvals.
According to analysts, such a significant amount can affect the crypto market, especially given the active reaction of digital assets to any news related to Donald Trump.
TMTG CEO Devin Nunes emphasized that the launch of Truth.Fi is a natural extension of the Truth Social initiative. “We started with a platform that ensures free speech, and now we are expanding into the field of investment and decentralized finance. Creating investment solutions focused on American interests is an important step towards creating a sustainable ecosystem,” he noted.
The company registered the Truth.Fi trademark in November, shortly after Trump won the US presidential election. At that time, rumors appeared on the Internet that the new project would be related to cryptocurrency payments and storage of digital assets. However, at the first stage, Truth.Fi will focus exclusively on investment activities.
According to the press release, the assets will be managed by Yorkville Advisors, and the funds will be stored by Charles Schwab.
The launch of Truth.Fi is not the first initiative related to digital assets. The Trump family is already involved in the crypto market through the World Liberty Financial (WLFI) project, created by the sons of the ex-president.
WLFI has been actively expanding its investments, recently acquiring over $2 million worth of MOVE tokens, which has led to a 15% increase in their value. In addition, the platform has invested heavily in Ethereum over the past week, increasing its assets to $395 million, according to Arkham Intelligence.
Also, over the weekend, Donald Trump launched his own memecoin, Official Trump (TRUMP), and shortly after, his wife Melania unveiled a similar coin. These events have sparked another wave of interest in the meme token segment.
