Despite the active promotion of the token, its price has fallen by 75% from its all-time high.
TRUMP is currently trading at $18, having regained some ground after falling to $15.86. The market capitalization is $3.59 billion. Earlier, on January 21, the token peaked at $48.59.
Another meme coin associated with the Trump family, MELANIA, created by the ex-president's wife, also continues to fall in price. Its price is now around $1.42, which is 90% lower than the record value of $15.5.
The correction has also affected other assets associated with the Trumps. In particular, the value of World Liberty Financial (WLFI) investments fell by 21% amid the fall of the crypto market.
According to Reuters, in just two weeks of trading, TRUMP brought in fees in the range of $80 million to $100 million. At the same time, at least 50 of the largest investors received a profit of over $10 million each, while about 200,000 wallets recorded losses.
Earlier in January, Trump Media & Technology Group (TMTG), which owns the Truth Social platform, announced plans to direct $250 million to invest in exchange-traded funds, crypto stocks, and digital assets.