MicroStrategy Brand Name Changed: The Company Rebranded
Date: 2025-02-06 Author: Gabriel Deangelo Categories: BUSINESS
MicroStrategy announced the name change, explaining it as a natural stage of development. The company notes that the new name better matches its mission and wide audience.
MicroStrategy founder Michael Saylor emphasized that the word "Strategy" is one of the strongest and most meaningful in the language. In his opinion, perfection is achieved not by adding new elements, but by eliminating everything unnecessary. 35 years after the company's founding, according to Saylor, the updated brand has become the perfect reflection of this principle.
The key element of the new visual style is the stylized letter "B". It symbolizes the investment strategy in Bitcoin and emphasizes Strategy's status as the largest public holder of the first cryptocurrency. As part of the rebranding, the company also updated its color palette and launched new web resources focused on selling software and branded products.
In parallel, MicroStrategy completed another stage of active BTC accumulation, which lasted 12 weeks. The company now has 471,107 bitcoins worth $44 billion.
