Google Allows Cryptocurrency Advertising in the UAE
Date: 2025-02-21 Author: Henry Casey Categories: BUSINESS
These changes apply to all accounts using the platform to promote cryptocurrency services in the country and comply with the requirements of local regulators - FSRA, VARA and DFSA.
According to Google, the UAE is now one of the largest crypto centers in the Middle East: over 30% of residents own digital assets. Interest in cryptocurrencies has grown significantly after the Mubadala investment fund invested $436 million in BlackRock's Bitcoin ETF units.
Experts predict that crypto companies' advertising expenses in the UAE will vary from $500,000 to $20 million per year per advertiser, depending on the scale of the business. In general, the crypto advertising market in the country can reach $50-100 million annually. This includes digital advertising through Google Ads and social media, partnerships, sponsorship of major events (such as Crypto Expo Dubai) and PR campaigns.
The UAE has also recently implemented a new rule exempting all cryptocurrency transactions – both from individuals and legal entities – from value-added tax (VAT). This further stimulates the growth of the crypto industry in the region, making it more attractive to investors and blockchain companies.
