Brazil’s Méliuz Invests $4.1 Million in Bitcoin
Date: 2025-03-07 Author: Oliver Abernathy Categories: BUSINESS
Brazilian company Méliuz has acquired $4.1 million worth of bitcoin, seeking to reduce the impact of macroeconomic factors on its financial strategy. According to the company’s CEO Israel Salmen, the digital asset can offset the negative impact of the tax burden, which reduces the profitability of traditional fixed-income investments. He also emphasized the limited supply of bitcoin of 21 million coins, which makes it a valuable asset in the long term.
Méliuz intends to make bitcoin a key part of its reserves and has already created a strategy committee to analyze future investments in cryptocurrency. As part of its new liquidity management policy, the company has received approval from its board of directors to allocate up to 10% of its reserves to purchase bitcoin. In addition, Méliuz is looking to attract institutional investors interested in digital assets.
The decision to invest in bitcoin was made against the backdrop of a significant drop in the company's stock price, which has lost more than 50% of its value since the IPO. High interest rates and inflation in Brazil also played a role in the choice of an asset diversification strategy. According to Salmen, the integration of bitcoin into the financial structure of Méliuz is an important step for the company's future.
It is worth noting that interest in bitcoin among technology companies continues to grow. In February, the American Semler Scientific, which specializes in medical technologies, invested $88.5 million in 871 BTC. This was the second major purchase by the company, which had previously acquired 303 bitcoins using funds received from an additional share placement.
