How Uber Uses Web3 to Attract Customers and Bypass Traditional Advertising
Date: 2025-04-03 Author: Gabriel Deangelo Categories: BLOCKCHAIN
Why Traditional Advertising Isn't Working Anymore
Uber has been investing in online advertising for a long time, but its effectiveness has been declining due to:
• Market saturation and increasing ad spend.
• Users ignoring ads.
• GDPR, CCPA, and Apple restrictions that reduce targeting accuracy.
• $84 billion in losses in 2023 due to fraud and bots.
How Uber Uses EarnOS and XION
Uber uses the EarnOS decentralized app on the XION blockchain, offering users who ride with competitors (Bolt, Lyft, Grab) bonuses for connecting accounts and proof of activity. Zero-knowledge proofs allow Uber to obtain accurate data without violating privacy.
Benefits of the new approach
XION simplifies the process for users:
• Registration via email and password without complex keys.
• No fees or transaction delays.
• Data protection through zero-knowledge proofs.
Uber gains access to honest data and effectively attracts new customers, avoiding the costs of traditional advertising. Using Web3 allows the company to work without intermediaries and increase the accuracy of targeting.
