Ferrari Opens Cryptocurrency Sales in Europe

In the US, this option has been available since October 2023, when Ferrari began accepting BTC, Ethereum, and the USD Coin (USDC) stablecoin via BitPay. However, this initiative has only entered the European market now, due to the growing popularity of cryptocurrencies among buyers. At the same time, as the manufacturer specifies, settlements will be completed in traditional currency - crypto assets will be converted into fiat to avoid risks associated with exchange rate volatility. The company also said that it will gradually expand the geography of the use of digital assets in countries where this is permitted by law.

Among the first buyers was a European resident who purchased the legendary Ferrari F40 from the Belgian dealer Oldtimerfarm for €2.5 million. The payment was made in bitcoins and ethereums, and the zondacrypto service quickly converted them into euros, eliminating the risk of losses due to possible exchange rate fluctuations.

Oldtimerfarm owner Javier said that the client had long dreamed of this car, and the cryptocurrency payment allowed the transaction to be carried out quickly and conveniently. According to him, traditional bank transfers often take a lot of time, while with digital assets the process is instant, even when working with large amounts. He noted the transparency and security of such payments, adding that cryptocurrencies are the future.

Thus, Ferrari is taking a step towards integrating digital assets into the premium segment of the automotive market. For customers, this means more flexible payment options, and for the brand, an opportunity to attract new buyers, especially among crypto investors. Experts say the move could prompt other luxury car makers to reconsider their approaches to accepting payments, given the growing interest in digital currencies.