Tether invests in Fizen to promote everyday crypto payments
Date: 2025-04-16 Author: Gabriel Deangelo Categories: BUSINESS
Tether has invested in fintech company Fizen, which develops solutions to simplify payments using stablecoins. The press release notes that the investment is aimed at expanding the availability of crypto payments to a wider audience, both from consumers and merchants. The size of the investment remained undisclosed.
The Fizen project offers several solutions: for private users - a non-custodial wallet Fizen Surep App, and for businesses - a payment acceptance tool called Fizen Pay. This allows cryptocurrency to be used in real-world scenarios without the involvement of banking intermediaries.
Tether emphasizes the importance of developing tools that allow cryptocurrency payments to be made quickly, safely, and easily. The company said that such technologies remove barriers inherent in traditional financial systems and allow users to use stablecoins more effectively.
Tether CEO Paolo Ardoino noted that non-custodial infrastructures are especially important for the mass adoption of blockchain payments. He also added that the main challenge is the integration of stablecoins into the work of merchants. The new partnership with Fizen should solve this problem, providing merchants with the ability to instantly receive payments in fiat currencies using popular methods such as QR codes and POS terminals.
The official Fizen website states that customers can pay for purchases with cryptocurrencies, including USDT and BNB, and businesses can convert them to fiat with a 1% commission via Fizen Pay. At the same time, the payment gateway itself does not charge an additional fee for processing transactions between the buyer and the seller.
According to Leo Wu, the founder and CEO of Fizen, the company aims to make the process of crypto payments so simple that users will not even realize that they are using blockchain technology. He emphasizes that while the technical foundation is already in place, the interfaces remain too complex for the mass user — and this is what Fizen intends to change.
To date, USDT remains the largest stablecoin with a market cap of $144.5 billion. As of July 2024, the number of users reached 350 million people worldwide, and by the beginning of 2025 it continues to grow: in the first quarter of this year, the growth was 13%.
