Meliuz Bets on Bitcoin as a Strategic Asset
Date: 2025-04-16 Author: Oliver Abernathy Categories: BUSINESS
In an official statement on April 14, the company announced plans to put an initiative to a shareholder vote, according to which Bitcoin will become the main strategic asset in the treasury. The vote on this issue will take place on May 6. At the same time, Meliuz's core business related to cashback and fintech services will remain unchanged.
The company emphasized that the main source of funds for the acquisition of Bitcoin will be operating profit. If shareholders support the proposal, Meliuz will not only secure the cryptocurrency as the main asset in the treasury, but also develop ways to increase the share of Bitcoin - both through revenue and through financial transactions and strategic initiatives.
Shareholders who do not agree with the new course and who owned shares before April 14 will have the opportunity to return their investments.
Following the announcement, Meliuz shares (ticker CASH3) have seen impressive gains. The day after the announcement, the stock rose 14%, from BRL 3.28 to BRL 3.76 (about $0.56 to $0.64). Over the past five days, the total gain has been more than 27%, reaching BRL 3.85 ($0.65), according to Google Finance.
The company made its first Bitcoin purchase in March, when its board of directors approved allocating up to 10% of its available cash flow to purchase the cryptocurrency. As a result, 45 BTC were purchased, worth about $4.1 million.
According to Bitwise, public companies increased their total Bitcoin holdings by 16.1% in the first quarter of 2025. About 95,431 BTC were purchased during this period, bringing the total cryptocurrency on the companies’ balance sheets to about 688,000 BTC.
Meliuz was among 12 companies that added Bitcoin to their balance sheets for the first time in Q1 2025, alongside players like video platform Rumble. In addition, Strategy, led by Michael Saylor, continues to actively buy Bitcoin, with its latest deal on April 14 involving the purchase of 3,459 BTC worth $285.5 million.
