Trump Media Enters Crypto ETF Market with New Brand Truth.Fi
Date: 2025-04-23 Author: Oliver Abernathy Categories: BUSINESS
Trump Media & Technology Group (TMTG), the owner of the social network Truth Social, plans to issue crypto ETFs in collaboration with the Crypto.com platform and investment firm Yorkville America Digital. The new product will be presented under the Truth.Fi brand, and the launch is planned for the end of this year, subject to regulatory approval.
According to the plan, TMTG will invest up to $250 million of its own funds in the project. These funds will be used both to launch the funds themselves and to create managed investment accounts. The distribution of the products will be handled by the Crypto.com platform through its American broker Foris Capital US LLC.
After receiving the necessary approvals, the products will become available to investors in the United States, Europe and Asia. TMTG CEO Devin Nunes emphasized that the partnership paves the way for the company to strengthen its position in the financial services and digital assets sectors. He noted that this is an important step towards diversifying the business and expanding its influence in the investment market.
Crypto.com CEO Chris Marszalek also commented on the cooperation, noting that it highlights the role of his platform as a link between traditional finance and digital assets. According to him, Crypto.com aims to make cryptocurrencies accessible to a wide range of institutional and retail investors.
In turn, representatives of Yorkville America Digital are confident in the high interest in the funds due to their focus on the US economy and the digital asset market. In their opinion, the launch of Truth.Fi could be an important step for investors looking for reliable and innovative tools in the new economy.
In addition to ETFs, TMTG is also preparing investment accounts under the Truth.Fi brand, in which it intends to invest additional funds through the Charles Schwab brokerage platform.
In light of this news, it is worth noting that on April 21, Paul Atkins, a candidate endorsed by Donald Trump, officially took over as SEC Chairman. He has stated that creating a clear regulatory framework for digital assets will be his key priority in his new position.
