According to the Telegram channel "Durova Code", the entrepreneur became the owner of Plush Pepe #1 from the Plush Pepes collection. The gift was presented to him by the founder of the Mr FreeMan marketplace, which specializes in selling digital gifts on Telegram. To purchase the token on the secondary market, 14,850 TON were spent, which amounted to about $47,000.
NFT gifts based on the TON blockchain appeared in Telegram at the end of 2022, when a team of independent developers launched the TON Gifts service. Thanks to this, messenger users were able to exchange digital gifts.
Later, on October 5, 2024, Telegram introduced the function of sending gifts for internal currency, which made the process even more accessible and convenient.
It is also worth noting that NFTs have already brought serious income to Pavel Durov. In early April 2025, it was reported that he earned about $ 1 million from selling NFT bricks.
Thus, Telegram continues to actively develop its blockchain-based ecosystem, integrating NFTs into the user experience and confirming the growing value of digital collectibles. The gift in the form of Plush Pepe # 1 was a striking example of this trend.