Tether, according to Ardoino, views its stablecoin USDT as one of the most successful US export products. USDT currently has the third-largest market cap among all cryptocurrencies, behind only Bitcoin and Ethereum, and is valued at over $148.7 billion. Its share of the total stablecoin market is over 60%.
Two key bills aimed at regulating stablecoins, called STABLE and GENIUS, are currently under consideration in the US. These bills suggest that stablecoin issuers will be recognized as financial institutions, required to segregate reserves from proprietary funds, and adhere to strict anti-money laundering (AML) requirements.
Tether is also actively developing new business initiatives. It recently announced the launch of 21 Capital, a company that will accumulate bitcoins and offer investors the opportunity to invest in the first cryptocurrency through its own shares. In partnership with broker Cantor Fitzgerald and SoftBank holding, 21 Capital will start with a capital of 42,000 BTC, the bulk of which will come from Tether, which will provide the company with a controlling stake. Jack Mallers, the famous creator of Strike, has been appointed CEO of the new project.
In addition, Tether is expanding its activities in other areas. Last year, the company launched several new divisions: Tether Data, which is engaged in development and strategic investments in technology, Tether Power for bitcoin mining, Tether Edu, which will focus on global educational initiatives, and Tether Finance, which provides financial services, including asset management in USDT.
Additionally, in April 2025, Tether made an investment in cryptocurrency payments company Fizen, which is aimed at expanding the use of stablecoins in developing countries where access to traditional financial services is limited.