Adidas to Launch Unique NFT Collection for Xociety on Sui Blockchain
Date: 2025-05-08 Author: Gabriel Deangelo Categories: BUSINESS
Adidas has announced the launch of a new collection of non-fungible tokens (NFTs) for the third-person shooter Xociety, which also features RPG elements. The collection, which includes 2,600 tokens, will be available for minting starting May 16, 2025, via the Tradeport trading platform, part of the Sui ecosystem.
Each NFT is sold as a mystery box containing a certain number of Adidas-branded apparel sets, from stylish black hoodies to bright neon suits. These virtual items not only serve as customization elements, but also come in different rarity levels, from Uncommon to the exclusive First.
The project highlights Adidas' commitment to integrating digital technologies into its strategy, strengthening its position in the Web3 sphere. As a reminder, the brand has previously released collections in metaverses, and is now taking a step towards the gaming community by partnering with Xociety.
An interesting feature of Xociety is the player reward model - income in the game is distributed depending on their activity and expenses. This concept is in line with the Web3 philosophy, emphasizing decentralization and the participation of users themselves in the product economy.
NFTs from Adidas allow players to personalize the appearance of their characters, which adds an additional level of involvement to the process. In addition, the full version of Xociety is being developed with the participation of companies such as Hashed, Spartan and KRAFTON, which raises expectations regarding the quality and scale of the game.
The Sui blockchain, on which the collection will be hosted, was not chosen by chance. It uses an object-oriented architecture, which ensures high processing speed and low transaction costs - important advantages when working with large digital assets and gaming projects.
The combination of Adidas' signature style and blockchain technology gives the initiative international appeal, particularly in regions such as Asia, South America and Europe. The partnership with Xociety opens up new opportunities to integrate the brand into digital culture and strengthen its connection with the global online gaming community.
