Interactive Strength Plans to Invest Up to $500 Million in Fetch.ai Token
Date: 2025-06-12 Author: Henry Casey Categories: BUSINESS
Interactive Strength, a fitness equipment manufacturer, intends to raise up to $500 million through the issuance of securities. These funds will be used to form a cryptocurrency treasury, which will be based on Fetch.ai tokens. At the moment, the company has already received initial funding of $55 million from two investors — ATW Partners and DWF Labs. Details regarding the terms and conditions of the issuance of the remaining securities have not yet been disclosed.
In its official application, Interactive Strength emphasizes that Fetch.ai is a unique project that combines advanced artificial intelligence and blockchain technologies. This approach, according to the management, opens up broad prospects for development and is an attractive direction for investment.
CEO Trent Ward noted that digital assets are becoming an integral part of the modern financial system, and AI technologies represent the biggest technological breakthrough of our time. According to him, the strategy of accumulating FET tokens will help significantly increase long-term value for Interactive Strength shareholders.
Following the announcement of investment plans, the value of the FET token immediately increased, reaching a peak of $0.83, with a slight decline since then. The token’s market cap at the time of publication is about $1.92 billion. Similar dynamics were observed with Interactive Strength shares (ticker TRNR), which on Nasdaq showed an increase of more than 47%, reaching a mark of over $1.25 before correcting.
It is worth noting that Fetch.ai is a decentralized platform using a large language model (LLM). It gives users the opportunity to create their own intelligent solutions for various areas, including fitness. As part of the collaboration, Fetch.ai is expected to improve its technology based on Interactive Strength’s experience, and may also launch a dedicated portal for personal training using artificial intelligence.
Interactive Strength’s example is reminiscent of the strategy of Strategy (formerly MicroStrategy), which made large investments in Bitcoin and created a significant digital reserve. In recent years, other companies, often not directly related to cryptocurrencies or the financial sector, have begun to adopt a similar model. For example, the Spanish coffee shop chain Vanadi Coffee has also announced plans to create its own Bitcoin reserve.
Thus, Interactive Strength’s investment in the Fetch.ai token reflects the growing interest of companies in integrating AI and blockchain technologies, and also confirms the trend of creating large cryptocurrency reserves outside the traditional financial sector.
