As it became known from WSJ sources, giants such as Walmart and Amazon are actively discussing the possibility of launching their own stablecoins in the United States. Other companies, including Expedia Group and air carriers, are also showing interest in the initiative. These plans are directly related to legislative changes that should create a legal basis for the issuance of such digital assets.
In particular, we are talking about a bill called the GENIUS Act. The adoption of this document will allow companies to use stablecoins to bypass traditional payment systems. This will give them the opportunity to reduce the cost of commissions for processing bank card transactions, which can save businesses billions of dollars annually.
At the moment, the draft law has already received approval from the US Senate - on June 11, 2025, senators voted to advance it. The final decision on the launch of stablecoins in Walmart, Amazon and other corporations will be made only after the document comes into force.
Sources claim that Amazon is considering the option of issuing a token that customers can use when making purchases on their online platform. In turn, Walmart is focused on promoting amendments to the bill aimed at increasing competition in the field of credit card servicing.
It is noted that the companies do not rule out the possibility of using existing stablecoins. This could become an alternative to creating their own digital currencies if regulation proves too complex or costly.
It is worth recalling that not only American companies are showing interest in issuing stablecoins. Thus, it was previously reported that Ant Group, a subsidiary of Alibaba Group, plans to obtain licenses for issuing stablecoins in Hong Kong and Singapore. These steps confirm the global interest of businesses in new financial instruments that can simplify payments and reduce costs.