One of Spain's largest banks, BBVA, is strengthening its recommendations for investing in cryptocurrencies
Date: 2025-06-18 Author: Gabriel Deangelo Categories: BUSINESS
BBVA Switzerland, the Swiss division of the well-known Spanish bank, has been actively advising clients on investing in cryptocurrencies since last fall. According to Philippe Meyer, head of digital and blockchain solutions, the recommendations initially boiled down to including a small share of cryptocurrencies in the portfolio, but in 2025 the bank is ready to offer clients bolder strategies. Now, for balanced portfolios, it is proposed to allocate about 3% to digital assets, and for investors ready to take on increased risks, this share can be up to 7%.
According to Meyer, even a small portion of cryptocurrencies in a portfolio can improve its profitability without a significant increase in risk. He also noted that clients' attitudes towards such investments are often wary, but when recommendations come from a large financial institution, trust in digital assets increases.
At the moment, BBVA Switzerland is focusing its clients on investing in bitcoin and ether. During the year, the bank plans to expand the list of cryptocurrencies that will be available for advisory support. Thus, clients will be able to consider a wider range of digital assets for inclusion in their portfolios.
Recall that in Spain, BBVA only began offering the opportunity to trade bitcoin and ether to its clients in March of this year. While the Swiss division launched similar services back in 2021, significantly ahead of the head office in the implementation of cryptocurrency products.
BBVA continues to strengthen its position in the field of digital assets and seeks to meet the growing interest of clients in modern investment solutions. The bank emphasizes the importance of competent risk distribution and is ready to provide expert support for those wishing to diversify their assets using cryptocurrencies.
