According to a report by CoinShares, interest in cryptocurrency advice has grown significantly, especially among wealthy US investors. Of the 500 respondents with high and middle incomes, 82% said they were willing to cooperate with financial advisors if they could competently guide them on digital investments.
However, almost a third (29%) expressed concern about the lack of training of specialists: they consider the lack of personal investment experience and the inability of the consultant to explain the risks associated with cryptocurrencies to be alarming signs.
CoinShares analysts emphasize that although investors are becoming more knowledgeable, they do not seek to act alone. On the contrary, they are looking for reliable partners who are able to not just sell financial products, but also participate in strategic planning and asset management. Professionals who are willing to invest in their own professional reputation have a chance to take a strong position in a rapidly developing market.
Modern investors expect consultants to provide not only general advice, but also deep knowledge, risk management skills, and access to reliable investment instruments such as trusts or ETFs. This approach creates a demand for professionals with experience and systemic thinking.
The study also showed that 75% of respondents are already actively studying the crypto market and are interested in its opportunities. Moreover, 89% of current holders of digital assets — including wealthy investors with capital over $1 million — plan to increase their investments during 2025. More than half of them trade or monitor the market on a daily basis.
As for preferences, Bitcoin remains the most popular asset — 56% of investors buy it. It is followed by NFTs and tokenized assets (32%), Ethereum (30%) and stablecoins (29%). Altcoins and DeFi attract 23% and 17%, respectively.
Adding to the overall picture, Bitwise Chief Investment Officer Matt Hougan recently noted that many investors and even central banks are increasingly questioning the sustainability of the traditional financial system and are considering gold and Bitcoin as alternatives.
With these trends, the role of financial advisors is also changing - they are now required not only to know classical markets, but also to understand the digital economy.