From June 15 to July 18, 2025, the Binance crypto exchange, together with the Ukrainian car rental service Uklon, is holding a promotional campaign called “Ride with Crypto.” As part of this gamified campaign, participants will be able to receive more than 100,000 different prizes, including cryptocurrency, discounts on trips, branded souvenirs, and the main prize — a new 2025 Toyota RAV4. The results of the promotion will be announced on July 27 live on the Binance Ukraine YouTube channel.
As noted by the organizers, the goal of the project is to make the use of everyday services more exciting through the integration of crypto technologies and to expand the audience of digital asset users. To participate, you need to update the Uklon app and join the loyalty program. Then you need to complete special tasks, earn picks - in-game points that can be exchanged for Binance promo codes. By activating each promo code on a special Binance page, the user gets a chance to win one of the prizes. The maximum number of promo codes activated per week is seven.
Even if the participant does not receive the prize immediately, all activated promo codes automatically participate in the drawing of the main prize - a Toyota RAV4. In addition, the Uklon app has an Easter egg hidden: shaking the phone on the main screen brings an additional 150 picks.
The organizers encourage participants to share their impressions on social networks Instagram and TikTok with the hashtag #КатайзКринтой and the tags @binanceukraine and @uklon.ua.
As part of the promotion, five branded Uklon cars, decorated in the Binance style, are driving around Kyiv. Famous Ukrainian influencers have also joined the campaign, telling about the rules of participation and sharing tips.
Thus, “Ride with Crypto” is not only an opportunity to win valuable prizes, but also an exciting way to get acquainted with cryptocurrency through a familiar travel service, combining technology and entertainment.