Coinbase Unveils Base App, a New “Super App” with Social Network and Payments
Date: 2025-07-17 Author: Gabriel Deangelo Categories: BUSINESS
American crypto exchange Coinbase has announced a rebranding of its wallet, turning it into the Base App, a multi-functional application that combines a social network, chat, trading, and payments. This change is part of the expansion of the Base ecosystem, which now includes three key components: the second-layer network Base Chain, developer tools Base Build, and the consumer application Base App.
Since July 16, the Base App has been available in beta for a limited number of users. One of the main features of the application is a social feed running on the Farcaster protocol. It allows users to tokenize their posts using the Zora platform, receive tips and weekly rewards for activity. You can also follow your friends' trades in the feed and exchange tokens directly, which makes the interaction process more lively and convenient.
In addition to the social network, the Base App contains built-in mini-apps - from games to prediction platforms, expanding the possibilities for entertainment and interaction. For the convenience of users, payments in the USDC stablecoin via NFC with one touch, as well as support for encrypted messages using the XMTP protocol, have been implemented.
When registering in the application, users receive a Base Account - a smart wallet compatible with various applications and blockchain networks. In addition, Coinbase launched a payment service Base Pay, which provides almost instant transfers in USDC. Merchants on the Shopify platform can already integrate this service, which was launched thanks to the partnership between Coinbase and Stripe in June.
The company emphasized that their goal is to make working with the blockchain as simple and familiar as using regular mobile applications. After the completion of beta testing, a gradual public release of the Base App is expected.
It is worth noting that in-app rewards are not yet available to users in the European Union and Canada.
Interest in Coinbase has grown significantly: the app's rating in the App Store has risen from 436 to 162 place over the past month, which is traditionally associated with increased attention from retail investors. The Block analysts note that such surges in popularity used to often precede market corrections, but now the competition in the cryptocurrency app market has intensified, and such indicators may no longer be an unambiguous indicator.
At the time of publication of this article, Coinbase shares are trading at $398, demonstrating a 2.62% increase in a day, according to Google Finance.
Recall that in May 2025, Coinbase entered the S&P 500 index, and in June received a MiCA license to operate in Europe, which underscores its growing importance in the global cryptocurrency market.
