Coinbase Under Fire: UK Regulators Ban Exchange's Commercial
Date: 2025-08-05 Author: Oliver Abernathy Categories: BUSINESS
Coinbase CEO Brian Armstrong has announced that the company's new commercial, which appeared in the UK, has been banned by local regulators. According to him, despite the censorship, this has only increased interest in the campaign.
The video is a satirical music video about two minutes long called "Everything is Fine". The video shows gloomy scenes from everyday life: leaking ceilings, high prices, piles of garbage, rats on the streets and empty shelves in stores. People are faced with layoffs, financial difficulties and are leaving en masse "for Dubai" in search of a better life. The video ends with the caption: "If you are happy with everything, do not change anything. Coinbase."
Armstrong explained that the company wanted to show how imperfect the traditional financial system is and how cryptocurrencies can become an alternative. He added that similar videos have already been published in the United States. Despite the official ban, the company believes that the restrictions only enhance the effect: "We welcome any attempts at censorship - they only help spread our message."
The public reaction to the video was mixed. Some Internet users praised the video for its boldness and relevance, while others accused Coinbase of lacking tact. According to CNBC, the video was generally received positively in the crypto community, emphasizing its main idea. However, among the British, who are not involved in the crypto market, the advertisement caused controversy.
Particularly resonant was the statement of the head of the Reform UK party Nigel Farage, who said: "Even Coinbase admits that Britain is falling apart."
Coinbase remains the largest crypto exchange in the US with a daily trading volume of $1.4 billion. In this indicator, it is second only to Binance ($13.9 billion) and Bybit ($2.4 billion). According to analytics from Wublockchain, the bulk of the platform's traffic (67%) comes from the US, while the UK accounts for only 6%.
Thus, despite the advertising limitation in one country, the campaign drew attention to the problems of traditional finance and increased interest in cryptocurrencies - even in the most unexpected circles.
