The World Liberty Financial project, associated with the family of the current US President Donald Trump, has presented an initiative to implement a loyalty program for users of the USD1 token. Participants who fulfill certain conditions will receive bonus points for activity with this digital asset.
The statement from the WLFI team emphasizes that there are many examples of successful customer rewards programs in the United States - from accumulating miles with airlines to bonuses in hotel chains. The company's new approach involves integrating this model into the cryptocurrency sphere to reward regular USD1 users.
To participate in the program, users will need to do the following on platforms cooperating with WLFI:
- conduct trading operations using USD1;
- store at least one unit of the token;
- place USD1 in staking;
- use the token in partner DeFi applications.
In addition, the company announced the development of a mobile application. Its release is expected in the near future. For using the application, a certain number of points will also be awarded to those users who meet the participation criteria.
At the first stage, the loyalty program will be available on a limited number of cryptocurrency platforms. Each of them will independently determine and announce the mechanisms for awarding points to its clients. It is important to note that the calculation of points may vary depending on the specific platform. Details are planned to be disclosed later.
The exact names of the partner platforms have not yet been disclosed. However, WLFI is already actively interacting with a number of cryptocurrency projects. The organization's public wallet contains assets of such tokens as ETH, WBTC, Tron (TRX), Chainlink (LINK), Aave (AAVE), Ethena (ENA), Movement (MOVE), Ondo (ONDO), Sei (SEI) and Mantle (MNT), for a total of about $200 million.
Earlier in February, the Blockworks publication reported on WLFI's offer to sell tokens to blockchain projects on the condition of repurchasing the project's tokens for at least $10 million. Although the information was not officially confirmed, Tron co-founder Justin Sun announced the purchase of WLFI tokens for $75 million.
In early July, Bloomberg published an article about Binance taking part in the launch of USD1. According to them, the exchange also refused income from the deal with the USDC issuer in favor of supporting the WLFI project.