Block's total investments in bitcoin reached $1.15 billion at an average price of about $117,000 per coin. In the second quarter of 2025, the company recorded revenue of $6.05 billion, which is 1.5% more than in the first quarter. Gross profit increased from $2.33 billion to $2.54 billion, which is an increase of 8.2%. A significant part of the income - $2.14 billion - came from bitcoin sales through Cash App, which provided $66 million in gross profit.
Block's plans include expanding the capabilities of cryptocurrency payments. In May, the company began testing bitcoin payments via the Lightning Network on its Square platform. In parallel, the Proto division is developing mining equipment. In 2024, Block introduced a 3-nm chip designed for Bitcoin mining, which was a significant step in the technological development of the direction.
Hex Trust OTC Trading Director Charmaine Tam noted the differences between the strategies of major market participants. According to him, Strategy makes large-scale long-term purchases of cryptocurrency, while Block chooses the path of systematic accumulation. This approach, combined with the integration of Bitcoin into the business model, allows reducing risks and organically introducing the crypto asset into operational activities.
The company's internal transformations are also ongoing. In March, Block laid off more than 930 employees, citing the need to optimize the structure and improve efficiency. According to management, these measures will allow focusing on key areas - digital payments, cryptocurrencies, and the development of fintech solutions.
Thus, Block demonstrates a strategy focused not only on investing in Bitcoin, but also on its integration into the company's product ecosystem. The combination of technological developments, the gradual accumulation of cryptocurrency, and the expansion of services for users reflects a long-term view of the role of Bitcoin in the financial services of the future.