Kanye West's Memcoin Collapses After Launch
Date: 2025-08-22 Author: Gabriel Deangelo Categories: CRYPTO PAYMENTS
American musician Kanye West, who has repeatedly found himself at the center of scandals, presented his own memecoin called YZY MONEY (YZY) on August 21, issued on the Solana network. According to the creators, the token was supposed to become a "people's currency" independent of centralized structures and suitable for use as a means of payment.
However, the actual distribution of coins shows the opposite. According to information published on the official website, 70% of the tokens are controlled by Yeezy Investments, the company behind the coin's release. Another 10% were placed in a liquidity fund, and only the remaining 20% were in free circulation. This scheme makes the asset extremely centralized and vulnerable to manipulation by a limited circle of investors.
The situation on the market confirmed the fears of skeptics. Already in the first hours after the launch, the YZY rate collapsed. When trading opened at 05:25 Moscow time, the coin cost $2.8, but by 08:45 its price dropped to $1.04. This means a drop of more than 60% in just a few hours. The owners who bought the token at the start suffered significant losses, while West himself turned out to be the main beneficiary of the launch.
The project's capitalization also underwent a sharp reduction. If at its peak it exceeded $3 billion, then after the fall in the rate, the total value of YZY MONEY decreased to $1.04 billion. The loss of more than two billion dollars in market value in such a short time seriously undermined confidence in the project.
Analysts note that such sharp collapses at the start have an extremely negative impact on the prospects of the cryptocurrency. Despite the famous name of the creator and the spectacular marketing launch, YZY MONEY showed all its weaknesses in the first hours: a high degree of centralization, dependence on a limited number of holders and vulnerability to sharp price fluctuations.
Experts doubt that the coin will be able to recover from such a serious drop at the start. Even if the token manages to stay on the market, the likelihood that it will become a popular payment instrument remains extremely low. For many investors, the story of YZY MONEY has become another reminder of the risks associated with investing in hyped crypto projects, where a loud brand can hide an extremely unstable foundation.
Thus, the launch of YZY MONEY has become an illustrative example of how memecoins, despite media support and public attention, can quickly lose value, leaving most investors at a loss.
