Hundreds of Crypto Influencers Caught Hiddenly Promoting Tokens
Date: 2025-09-02 Author: Henry Casey Categories: CRYPTO PAYMENTS
On-chain analyst ZachXBT recently published data indicating hidden advertising of cryptocurrencies among influencers. A table with information on more than 200 influencers who were contacted to promote various tokens was made publicly available.
According to the results of the study, out of approximately 160 influencers who agreed to cooperate, only a few indicated that their posts were of an advertising nature. The remaining posts did not contain any corresponding notes, which creates the impression of an independent opinion, misleading subscribers. ZachXBT also published information about the cost of such posts, which ranged from several hundred to tens of thousands of dollars, and provided wallet addresses on the Solana network and links to on-chain transactions confirming payment for advertising.
Covert advertising has long been a problem in the crypto space. In the US, the Federal Trade Commission strictly requires influencers to transparently disclose their collaboration with projects. Violating these rules can lead to audits and fines, as investors must have a full understanding of the possible interests of the author of the publication.
ZachXBT has repeatedly drawn attention to the risks of the crypto industry. In August, he reported on a case where a user lost 783 BTC (approximately $91 million) due to an attack using social engineering. Later, the researcher compared the work of Ripple, Cardano, and Hedera models to a financial pyramid, which caused heated discussions in the community.
This publication emphasizes the importance of transparency and compliance in the crypto sphere. Investors are advised to be critical of influencer recommendations and check information about possible payments for promotion. In addition, openness and responsibility from popular accounts can significantly increase trust in crypto projects and reduce the risk of market manipulation.
ZachXBT’s investigation also shows that the industry is far from being fully transparent, and the issues of hidden advertising remain relevant. Clearly, further control and self-regulation by influencers can contribute to a healthier ecosystem and reduce risks for investors.
The events of recent months confirm that vigilance and caution in the crypto community remain key factors for safety. Public disclosure of advertising agreements can be an incentive to raise ethical standards in the industry and help protect investors from unfair practices.
