Elon Musk's Lawyer to Lead Dogecoin Reserve Initiative

The deal will attract over 80 institutional investors, including MOZAYYX, Pantera Capital, FalconX, and Borderless. House of Doge was founded in the spring of 2025 and is focused on promoting the Dogecoin memcoin as a fully-fledged means of payment. The DOGE strategic reserve, according to the project team, will ensure stable use of the cryptocurrency in everyday commercial transactions. In March, the division purchased the first 10 million DOGE for about $1.8 million.

Now, House of Doge, together with CleanCore, will manage Dogecoin reserves, and the proceeds from the share placement will be used to purchase the memecoin. The project will receive advisory support from the venture company 21Shares, one of the largest issuers of cryptocurrency ETFs with assets under management of over $12 billion.

Shares of CleanCore, which specializes in water ozonation, began to grow at the end of March, when the first announcements about the creation of a DOGE reserve appeared. During this period, ZONE shares rose in price by 600%. However, after the official press release about the launch of the new direction, the shares almost immediately fell by 60%, losing most of their recent growth.

Dogecoin remains the largest memecoin with a capitalization of $32 billion. The market reaction to the announcement was restrained: the price of DOGE fluctuates around $0.21, having fallen by 2% over the past 24 hours.

Earlier, in mid-July, it became known that the Nasdaq-listed miner Bit Origin had started a DOGE accumulation strategy, planning to form a reserve of $500 million. Following this announcement, the memecoin rose in price by 40% in a week, demonstrating investor interest in large strategic reserves.

Thus, the joint initiative of House of Doge and CleanCore opens a new stage in the development of DOGE, aimed at strengthening its role in everyday settlements and attracting institutional capital for the stable functioning of the cryptocurrency.