Cryptocurrency exchange MEXC reported a significant increase in the popularity of futures pairs in Q2 2025, thanks to the introduction of zero-commission promotions. According to the company, this initiative has reduced barriers to entry and created optimal conditions for traders amid the market recovery. The strategy turned out to be completely in line with current trends in the crypto industry.
According to CoinGecko's Q2 2025 report, the total crypto market capitalization increased by 24%, and the stablecoin sector reached $243.1 billion. MEXC highlights the growth of USDC by $1.4 billion, which, according to the exchange, demonstrates strong demand for regulated digital assets.
USDC Pairs Drive Volume Growth
In response to growing interest in stablecoins, MEXC has introduced zero-fee promotions for USDC-margined futures pairs. This initiative has allowed traders to reduce costs and engage more actively in trading, resulting in increased volumes in key pairs, many of which have become user favorites.
Dominance in Strategically Important Segments
MEXC has seen investor interest shift away from memecoins and toward more sustainable crypto assets, infrastructure upgrades, and innovations in DeFi. The exchange responded to these changes in time, offering “0% commission” for popular tokens, including:
- TON/USDC — 42% of the market share
- ETH/USDT — 33%
- HYPE/USDC — 21%
- ONDO/USDC and POPCAT/USDC — 5% growth each
A variety of trading instruments for different strategies
The zero-commission promotions cover a wide range of trading pairs, allowing traders with different levels of experience to choose the right instruments. For example:
- ETH/USDT provides liquidity for blue chips;
- SUI/USDC and TON/USDC provide access to promising public blockchains;
- HYPE/USDC attracts attention to new tokens;
- POPCAT/USDC is suitable for traders ready to take a higher risk on memecoins.
Strategy for Sustainable Growth
The zero commission model has reduced trading costs, stimulating growth in volumes and market share. The combination of eliminating commissions and choosing relevant trading pairs has provided users with benefits: access to liquid assets, diversification and savings. The results of the second quarter have created the basis for further expansion of MEXC in the futures segment and the coverage of new categories of digital assets.