Interest in meme coins on Google is growing after a decline
Date: 2025-09-04 Author: Henry Casey Categories: CRYPTO PAYMENTS
According to Google Trends, the meme coin popularity index has reached 57 points out of a possible 100. Although this is significantly lower than the January peak, when there was a stir around the launch of the TRUMP token, analysts consider the current dynamics a sign of stabilization.
The Block experts Brandon Kay and Ivan Wu noted that the reaction to the revival of interest in cryptocurrency social networks remains restrained. Unlike in January, opinion leaders and influencers do not show the same enthusiasm in promoting “funny coins”. In their opinion, moderate activity in the media space can play a positive role, reducing the likelihood of market overheating.
Experts also reminded about the risks associated with meme tokens: after rapid growth at the beginning of the year, many projects experienced sharp declines. At the same time, they note that the infrastructure of the segment has noticeably strengthened: new launchpads have appeared, trading instruments and opportunities for investors have expanded.
The total capitalization of meme tokens is $71.62 billion. The largest player is Dogecoin, whose market value is estimated at $32.46 billion.
The sector continues to attract the attention of companies. In February, Canadian Neptune Digital Assets included Dogecoin in its investment strategy. A similar decision was made by Dogecoin Cash Inc., previously associated with agribusiness.
In July, Bit Origin, a company working with mining infrastructure, attracted $500 million in investments, which were directed to Dogecoin. In September, House of Doge Inc. announced the creation of an official coin reserve with planned investments of about $175 million.
Other assets are also beginning to be considered as reserves. For example, Safety Shot, listed on Nasdaq, was the first public company to add the BONK token to its reserves, allocating $25 million for this during a funding round.
Interest in politically charged projects also remains. In September, California Governor Gavin Newsom introduced the Trump Corruption Coin token, which became a continuation of the trend of tokens associated with political events.
Thus, the meme coin segment is gradually regaining the attention of investors and users, while acquiring a more stable infrastructure. Despite the risks, the market continues to expand due to new company strategies and the attraction of institutional funds.
