Trump Media Acquires CRO for $105 Million
Date: 2025-09-08 Author: Oliver Abernathy Categories: BUSINESS
Trump Media and Technology Group Corp., affiliated with US President Donald Trump, has entered into a deal with the Crypto.com exchange, as part of which it acquired 684.4 million Cronos (CRO) tokens. The purchase amounted to $105 million at a price of $0.153 per token. Thus, the company received about 2% of the circulating supply of the asset.
The deal is part of a broader strategy to integrate CRO into the Truth Social ecosystem. It is planned that the token will be used in the Truth+ service, and will also become an element of the user rewards system. An important link here is the Crypto.com wallet, which ensures interaction with the asset.
To manage the acquired assets, the company founded a subsidiary, Trump Media Group CRO Strategy, Inc. This organization will oversee the treasury, which contains $6.42 billion of CRO. Particular attention is paid to the fact that the firm is focused on public status: it has signed a merger agreement with Yorkville SPAC, YA II PN, Ltd., which will pave the way for the placement of shares on the stock market.
Trump Media CEO Devin Nunes noted that the agreement with Crypto.com was a key step in the company's development: "We believe that Cronos has significant potential as a universal utility token and an effective tool for secure and fast transactions. This asset fits organically into our balance sheet and strengthens our strategic plans."
On the background of this news, the CRO rate rose by more than 3% on the Binance exchange. This confirms the positive market reaction to the participation of a large player and the long-term prospects for integrating the token into new projects.
Trump Media already has experience investing in cryptocurrency: the company has previously actively accumulated bitcoin and initiated an application to launch an exchange-traded fund that includes a basket of digital assets, where CRO also has its place.
Thus, the acquisition of a large stake in Cronos and the creation of a specialized structure for managing reserves signal Trump Media's serious intentions to strengthen its position in the crypto industry and take the business to a new level through a combination of technological solutions and financial instruments.
