Ninjas in Pyjamas Enters Bitcoin Mining
Date: 2025-09-11 Author: Oliver Abernathy Categories: BUSINESS
NIP Group, which owns the Ninjas in Pyjamas brand, has officially announced the launch of its own mining division. The company purchased equipment with a total hashrate of 3.11 EH/s and expects to mine about 60 bitcoins monthly, which at the current price is equivalent to about $6.5 million.
Although the organization is mainly known for its eSports, it was the Ninjas in Pyjamas team that brought it worldwide recognition. The team performs at the top level in the disciplines of Valorant, League of Legends and Rocket League, and also set a unique record in the past: from 2012 to 2013, the Counter-Strike: Global Offensive team won 87 matches in a row, which remains an unrivaled achievement to this day.
The holding's management notes that the acquired equipment can be used not only for mining. In the future, the capacities are planned to be used in other digital areas, including projects in the field of artificial intelligence. As part of the new strategy, the company has created a digital computing division, which is tasked with managing mining processes and deciding how to use the received coins.
The transition to mining coincided with the relocation of NIP Group's headquarters to Abu Dhabi. This step became possible after the conclusion of a four-year agreement with the Abu Dhabi Investment Office (ADIO) in January, within the framework of which it is planned to develop business in the region. At the same time, most of the mining capacities will be located in the United States.
NIP Group CEO and owner Hicham Shaheen emphasized back in the summer that the company is no longer limited to the gaming industry. According to him, the organization is gradually transforming into a new generation structure that creates a digital infrastructure for the modern world of entertainment.
News about the launch of mining also affected the stock market. On September 8, NIP Group (NASDAQ: NIPG) shares initially jumped by 12.5%, rising from $2 to $2.25, but a few minutes later fell by 16% and reached $1.89. At the end of the trading session, the papers closed at $1.99.
In parallel, the crypto market saw increased interest in the Ninjas in Pyjamas fan token called DOJO, which appeared on the Chiliz platform in June 2025. According to CoinGecko, it has gained 35% in price in a day. However, its market capitalization remains modest - only $183 thousand, while the full valuation of all tokens (FDV) is $6.1 million.
Thus, NIP Group is betting on going beyond esports and trying to take a place in the fast-growing digital asset industry, where mining and blockchain are becoming key tools for the future of business.
