American Express Introduces NFT “Travel Stamps” in Ethereum-Based App
Date: 2025-09-16 Author: Gabriel Deangelo Categories: BUSINESS
Payment company American Express has introduced a feature called “travel stamps” in its updated mobile app. These digital objects are created on the Ethereum blockchain and issued as ERC-721 tokens on the Base network from Coinbase. The idea is that each trip leaves a unique trace in digital format, reminiscent of the familiar stamps in a passport.
According to Colin Marlow, vice president of new partnerships at Amex Digital Labs, these tokens are not positioned as full-fledged NFTs for trading or collecting. The company aims to focus on their symbolic and emotional meaning. “We saw them as stamps that organically fit into the process of traveling and create additional value for customers,” he said.
Digital stamps become available to users every time they pay for travel with an Amex card. Importantly, they do not have a market price and are not intended for resale. Instead, the company views them as a basis for future partnerships and integrations with other services.
Marlow emphasized that the goal of the initiative is not related to quick profit. The main task is to expand the customer experience and offer them a new way to record travel memories. This approach can strengthen the image of Amex as an innovative company offering unique digital solutions.
In addition to NFT stamps, the updated application includes additional features: travel planning tools and new opportunities for cardholders with access to the Centurion Lounge. This should make using the Amex ecosystem more convenient and useful for customers who are often on the go.
It is worth noting that this is not the first time the company has shown interest in innovation. Back in May 2023, American Express announced its intention to actively use artificial intelligence. Then it was about checking transactions, setting credit limits, analyzing customer sentiment and predicting their financial behavior.
The launch of NFT “travel stamps” thus became a continuation of Amex’s strategy to introduce new technologies into customer services. Although the tokens do not carry commercial value, they reflect the company’s desire to combine familiar elements of travel with modern digital tools.
