On Monday, September 16, 2025, Pump.fun recorded daily revenue of over $1 billion, significantly outpacing Hyperliquid, whose revenue for the same day was $3.23 million. This sharp increase can be attributed to the increase in the market capitalization of memecoins, which reached $83 billion on September 14 and is currently hovering around $76.6 billion.
The increase in revenue coincided with Pump.fun's announcement that it would distribute $4 million in rewards to token creators, much of which was intended for startup projects. The platform had already reached record levels earlier this year, when it earned over $6 million in a single day in January, but the growth was short-lived. Daily revenue later fell by over 96%, hitting a low of $206,000 eight months later.
Pump.fun saw a recovery in revenue in late August, helped by an active buyback policy for its native PUMP token. Since its launch in July, the platform has bought back $98.2 million worth of PUMP tokens, removing over 6% of the total supply from circulation. Despite this, the token price fell by 50% two weeks after the pre-sale began, due to uncertainty about the airdrop timing.
Pump.fun also reintroduced its live streaming feature in April, which had been previously disabled due to low-quality content, such as pornography and animal cruelty, used by some token creators to attract investment.
The observed growth in the platform's income may be associated not only with the increased interest in memecoins, but also with successful marketing campaigns and rewards to creators of new projects, which stimulates user activity and maintains interest in the platform. At the same time, the volatility of the PUMP token and the dependence of income on individual events indicate high risks for investors and the need for a cautious approach when working with such assets.
Pump.fun continues to be one of the most dynamically developing platforms in the memecoin market, demonstrating both opportunities for large incomes and significant fluctuations in profitability against the backdrop of changing user interest.