At the Korea Blockchain Week 2025 Impact conference, SharpLink Gaming CEO Robert Chalom emphasized that the company's strategy goes far beyond simply accumulating cryptocurrency assets. He stated that the goal is to adapt traditional market mechanisms to blockchain technology and ensure their functioning in the new digital environment.
Chalom noted that the key question is whether to compete for the several trillion dollar crypto market capitalization or transform the $700 trillion traditional financial sector by making it programmable and more reliable. He is confident that the latter scenario has the potential to radically change global settlements and accelerate the adoption of innovative solutions.
SharpLink CEO cited corporate digital treasuries (DAT) as one of the key indicators of growing business interest. This trend demonstrates that large companies are increasingly considering cryptocurrencies as a capital management tool. He cited Michael Saylor's Strategy, which regularly invests in Bitcoin, as an example, and noted that many firms are issuing bonds to acquire digital assets.
SharpLink, for its part, plans to use the acquired Ether not only as an investment but also as a means of generating income through lending and transaction validation. Chalom stated that the company will not limit itself to the role of a passive holder: it intends to participate in the development of protocols and infrastructure, stimulating the adoption of cryptocurrencies among corporations.
"We don't want to remain just a company with an impressive asset portfolio and a dividend policy. Our goal is to actively promote technologies to accelerate the adoption of digital assets by large businesses. This will truly change the global order," he emphasized.
The head of SharpLink also reiterated his previous statement that asset tokenization has the potential to fundamentally transform the financial system. However, he believes that large organizations may face difficulties implementing DeFi tools due to customer identification procedures and regulatory compliance.
Thus, the company aims not only to strengthen its position as the largest public holder of Ether but also to create the conditions for the transition of traditional finance to a decentralized space.