Walmart Launches Cryptocurrency Service
Date: 2025-10-06 Author: Henry Casey Categories: BUSINESS
OnePay, a fintech project created by Walmart with the backing of venture capital firm Ribbit Capital, plans to offer cryptocurrency services to users by the end of 2025, Vivek Sen announced on CNBC's "Squawk on the Street." Walmart partner Zerohash is responsible for digital asset storage and compliance.
The service is aimed at Walmart's entire customer base, which numbers approximately 150 million. According to a representative of the consulting firm, users will be able to pay for purchases with cryptocurrency directly in stores. Walmart is thus taking a step toward integrating digital assets into everyday transactions, expanding the traditional payment methods for its customers.
The Wall Street Journal previously reported that major US retailers, including Walmart and Amazon, are considering issuing their own dollar-pegged stablecoins. The goal is to simplify and reduce the cost of e-commerce transactions and speed up payment processing.
Experts note that the integration of cryptocurrency services into large retail chains could be an important step in the mass adoption of digital assets. Such initiatives allow customers to gradually become accustomed to new payment methods while mitigating the risks associated with storing and transferring cryptocurrency.
The partnership with Zerohash ensures compliance with all legal requirements, which is especially important in an environment of strict regulation of digital financial instruments. This guarantees the security of transactions for users and minimizes potential legal and financial risks.
OnePay will be part of Walmart's broader strategy to digitalize payment processes and modernize the customer experience. The introduction of cryptocurrency services allows the company to remain competitive in the market and attract new users interested in modern financial technologies.
Walmart has previously tested various digital solutions and integration with mobile payment apps, but the launch of a full-fledged cryptocurrency service will be a significant step forward. Analysts predict that this approach could encourage other retailers to pursue similar initiatives, expanding the market for stablecoins and cryptocurrencies in the US.
In this way, Walmart and its partners aim to make digital assets accessible to the masses, creating a convenient and secure payment method and strengthening the company's position in the e-commerce market.
