House of Doge Lists on Nasdaq Following Deal with Brag House Holdings
Date: 2025-10-14 Author: Oliver Abernathy Categories: CRYPTO PAYMENTS
On October 13th, the corporate arm of the Dogecoin Foundation, House of Doge, began trading on the Nasdaq. This followed a merger with Brag House Holdings (ticker TBH), a publicly traded company specializing in online entertainment for students. The deal allowed the Dogecoin project, which creates and manages the coin's reserve, to officially enter the capital markets.
House of Doge's primary mission is to promote Dogecoin as a fully-fledged means of payment in everyday life. In the spring of 2025, the organization announced the creation of a strategic reserve and acquired the first 10 million DOGE, worth approximately $1.8 million. This move marked the starting point for the project's development, which aims to give the cryptocurrency a sustainable financial foundation.
In September, House of Doge announced a partnership with publicly traded company CleanCore Solutions. The joint venture aims to manage DOGE reserves under the leadership of renowned attorney Alex Spiro, who has represented Elon Musk, Jay-Z, and Alec Baldwin. CleanCore Solutions recently completed a private placement, using the proceeds to increase its Dogecoin supply.
Significant investors in the Dogecoin reserve include Pantera Capital, FalconX, and Borderless. Furthermore, prior to the IPO, former Texas Governor Rick Perry, the Steinbrenner family, owners of the New York Yankees, and several NHL players and former players invested in the project.
According to Coingecko, CleanCore Solutions has already accumulated 710 million DOGE, equivalent to $147.8 million. Furthermore, mining company Bit Origin is also building its own memcoin reserve worth approximately $500 million, which currently holds 70.5 million DOGE ($14.7 million).
Dogecoin maintains a strong market position: the cryptocurrency ranks eighth by market capitalization, reaching $31 billion. Over the past 24 hours, the DOGE price has risen 7% and is trading around $0.20, which remains 72% below its all-time high of $0.73, recorded in May 2021.
TBH shares, which are linked to the merger, closed at $2.40 on Friday, according to TradingView, but opened at around $1 on Monday, representing a decline of approximately 56%. Despite stock market volatility, analysts note that the public launch of House of Doge symbolizes a new stage of institutional acceptance for Dogecoin and the strengthening of its position among the leading digital assets.
