Kalshi and Polymarket Sign Unique Agreement with NHL
Date: 2025-10-24 Author: Gabriel Deangelo Categories: BUSINESS
The National Hockey League (NHL) has signed multi-year licensing agreements with crypto prediction platforms Kalshi and Polymarket. These companies have been designated as official partners of the League, marking the first such agreement in the American sports sector.
Under the agreement, both platforms will be able to use NHL branding, including logos, club names, and tournaments such as the Stanley Cup. They will also be granted exclusive opportunities to promote their services at League games. Advertising will be featured on digital signage at stadiums and virtual signage displayed during television broadcasts.
Representatives of both companies confirmed the agreement. Kalshi noted that this is the first-ever deal between a major American sports organization and a crypto tipster platform. Such partnerships open a new chapter in the industry's development, where sports and crypto services are beginning to interact on an official level.
Kalshi previously avoided using sports tournament brands due to potential litigation risks, as the company operates under the supervision of American regulators. Polymarket, however, only returned to the US market in September 2025, after meeting all compliance requirements. Analysts believe the new agreement with the NHL will strengthen trust in the platform and demonstrate its readiness to operate within the legal framework.
NHL Business President Keith Wachtel emphasized that the partnership with Kalshi and Polymarket creates new opportunities for fan engagement:
"The tipster industry is growing rapidly, and collaborating with leaders in this field will make the NHL season even more engaging for fans. We see tremendous potential in this integration."
Experts believe the NHL's move could shift the balance of power between crypto tipster markets and traditional bookmakers. In response to growing pressure from crypto platforms, DraftKings has already acquired Railbird to strengthen its position in this promising area.
This agreement demonstrates that legalized crypto platforms are gradually becoming part of the official US sports industry. For Kalshi and Polymarket, this is not only a branding success but also a step toward widespread recognition of crypto markets as a safe and regulated tool for predictions and entertainment.
