Intercontinental Exchange (ICE), the owner of the New York Stock Exchange, reported a significant increase in institutional interest in the data generated by Polymarket forecast markets. ICE CEO Jeffrey Sprecher announced this during a speech at a Goldman Sachs conference, emphasizing that this segment is rapidly growing beyond its niche status.
According to Sprecher, approximately half of ICE's 10,000 institutional clients are interested in receiving Polymarket analytics. They are primarily interested in the ability to assess market sentiment and the potential impact of forecast rates on their investment strategies. This represents approximately 5,000 clients who already view this data as an important decision-making tool.
As part of this partnership, ICE will distribute Polymarket event signals, offering its users additional indicators of market expectations. Sprecher notes that work is underway to fully integrate the data into established professional systems, allowing institutional investors to use it as naturally as traditional financial metrics.
Bloomberg estimates that ICE's investment in Polymarket could reach $2 billion, with the platform itself valued at approximately $8 billion. Sprecher emphasized that Polymarket's technological expertise in decentralized solutions was a key factor in the partnership. He stated that ICE sought access to the engineering team and an understanding of the platform's technical features, as its technological approaches determine its success.
2025 marks a significant milestone for the prediction market industry: interest in this area has grown significantly, especially following record trading volumes during the 2024 US presidential election. Prediction platforms then became one of the most sensitive indicators of public sentiment, attracting the attention of both retail users and professional investors.
This trend is being reinforced by the integration of prediction markets into major crypto products. MetaMask recently added this functionality to its mobile app in collaboration with Polymarket. Trust Wallet, Coinbase, FanDuel, and other companies have already followed suit. New projects have also emerged on the market, including Truth Predict from Truth Social in partnership with Crypto.com, Predict.fun, launched by the co-founder of Binance, and Fanatics Markets, which has become available in two dozen US states.
The growing interest from major players indicates that prediction markets are gradually evolving from an experimental tool into a fully-fledged segment of the financial industry, capable of influencing institutional strategies and market behavior overall.