Porsche and Lamborghini Switch to Cryptocurrency Payments in France
Date: 2025-12-11 Author: Henry Casey Categories: BUSINESS
The Porsche Centre Montpellier and Lamborghini Bordeaux dealerships in France have implemented crypto payments through a partnership with Lyzi, a fintech service powered by the Tezos blockchain. Customers can now pay for their cars with over 80 digital assets, including Bitcoin, Tezos, and the USDC and EURC stablecoins. The payment system is designed so that dealers receive euros instantly, avoiding the risks associated with cryptocurrency market volatility.
Porsche Centre Montpellier CEO Jean-Pierre Leno noted that the decision to integrate cryptocurrency payments is driven by growing customer demand for modern financial instruments. He noted that using the Lyzi platform combines technology and convenience, which is important for luxury car buyers.
At the same time, Lyzi is expanding its presence in the non-profit sector. The company announced the launch of a new crypto donation platform, created in partnership with the humanitarian organization Médecins du Monde. This tool allows users to make donations in digital currencies, supporting hundreds of social and medical initiatives worldwide. The funds will be used to implement approximately 400 humanitarian projects in over 80 countries where the organization provides assistance to vulnerable groups.
The introduction of crypto payments in luxury car dealerships is seen as another step toward the wider adoption of digital assets in traditional businesses. Companies from other industries have previously expressed interest in similar solutions. For example, energy giant YPF is exploring the possibility of integrating cryptocurrency payments at its gas stations, further demonstrating the growing influence of the digital economy on the retail and corporate segments.
The French market is gradually becoming one of the leading platforms in Europe for cryptocurrency services to find real-world application. Integration into the automotive industry and charity demonstrates that crypto technologies are already moving beyond niche projects and becoming part of everyday financial processes.
Lyzi's expanding partnerships could encourage other companies to implement similar solutions, particularly in highly competitive sectors focused on customers who value innovation and flexibility. This trend strengthens the position of cryptocurrencies as a tool for international payments and creates conditions for the further development of the digital economy.
