Nike Ventures into Video Games and Explores NFT Space

.Swoosh, the digital flagship of sports apparel giant Nike, recently announced its ventures and unveiled some upcoming plans. Nike is planning to strengthen its presence in the video game sphere by launching a new line of virtual products called Nike In-Game Wearables.

The team claims that these wearable devices can be purchased and worn directly in your favorite video games, effectively bringing a sense of reality to the gaming experience. The emphasis is on the joy of collecting and self-expression rather than simple transactions.

An interesting aspect of Nike's strategy is the recognition that creators should benefit financially. By the second half of the year, Nike aims to allow users to transfer their digital collectibles to personal wallets, enabling trading on third-party marketplaces.

This move aligns with the company's policy of providing royalties to the creators of digital art and promoting collaborative creativity. However, Nike emphasizes that they will not develop their own marketplace but focus on creating products and stories.

This approach aims to prioritize what matters most to Nike and its community—a commitment to product quality and participant satisfaction.

As Nike strategically shifts toward Web3, scammers have seized the opportunity to capitalize on the NFT hype. Their target is the leading NFT marketplace, OpenSea, where scammers send phishing emails offering an exclusive partnership between Nike and RTFKT, promising NFT offerings.

This incident underscores the need for users to exercise caution and verify messages from reliable sources in the rapidly evolving NFT landscape.

Described in Nike's official blog as a "Web3-enabled platform," .Swoosh serves as a digital community fostering inclusivity among athletes, digital technology creators, and collectors. Positioned as a space to shape the future of sports, .Swoosh enables participants to explore and acquire virtual collectibles, including footwear and apparel that can soon be worn in digital games and immersive experiences.

According to CoinGecko, the global NFT market capitalization exceeds $28.1 billion, with a 3.6% decrease, and the 24-hour trading volume surpasses $2.8 billion.