Tapalki in Telegram: how simple games conquered millions
Date: 2024-10-16 Author: Gabriel Deangelo Categories: AIRDROPS
What makes these simple games so attractive to users around the world?
What are tapalki?
Tapalki is a category of games in Telegram, which includes two main types Games where you need to repeatedly tap the screen to achieve goals "Farmilki" - games where users need to periodically return to collect resources and complete tasks.
Interesting data
According to Telegram Gaming Platform, over the past year, more than 500 million people have played one of these games at least once. About 100 million users visit such games daily, and each gaming session lasts an average of 7 minutes. At the same time, many return to the game up to 15 times a day.
Why are tapalki so popular?
Play directly in the messenger without the need to install additional applications. Simplicity. You don’t need to learn the games — the rules are intuitive. Short gaming sessions. Great for short breaks during the day. Social component. The ability to compete with friends and share results. Constant motivation. Players regularly receive rewards and achievements, which helps to keep attention.
Random success or smart strategy?
The Telegram team clearly developed a strategy that helped the games go viral. Among their methods: Viral distribution. The ability to invite friends directly from the chat. Microtransactions. Users can speed up progress for small amounts. Cross-promotion. Advertising new games within already popular projects.
Psychological factor
From a psychological point of view, “tapalki” affects different aspects of behavior. Fast progress. Frequent rewards stimulate the production of dopamine, which causes a feeling of satisfaction. Control over the game. The player immediately sees the result of their actions. FOMO (fear of missing out). Regular visits create a habit, which keeps players engaged. Social recognition. Players can show their achievements to friends.
Positive and negative sides
Benefits:
1 Development of fine motor skills and reaction.
2 Ability to relieve stress.
3 Social interaction through play.
Risks:
1 Potential addiction to the game.
2 Distraction from other important tasks.
3 Spending on in-game purchases.
What does the future hold for tapalki?
The popularity of tapalki proves that even simple game mechanics can change user behavior. This opens up new prospects for mobile game developers and marketers. We can expect that in the future: Games will be even more closely integrated with messenger functions. The gameplay will become more complex, but without losing accessibility. Elements of augmented reality will appear.
What do you think about these games? Do you play tapalki?
