Tech giants on the verge of crypto integration: Apple, Google, X and Airbnb interested in stablecoins
Date: 2025-06-09 Author: Gabriel Deangelo Categories: BUSINESS
Major tech companies, including Apple, Google, X (formerly Twitter) and Airbnb, have begun discussing the possible integration of stablecoins into their platforms. According to Fortune, these corporations are negotiating with representatives of the crypto industry, considering stablecoins as a tool for reducing transfer fees and optimizing cross-border payments.
Interest in this technology has increased against the backdrop of two major events: the promotion of the GENIUS Act in the US Congress, which regulates stablecoins, and the purchase of the infrastructure platform Bridge by Stripe for $1.1 billion. Chris Ahn, a partner at the venture capital fund Haun Ventures, believes that all the conditions have finally been created for the practical implementation of an idea that has long remained theoretical.
Google is already testing stablecoins in its Google Cloud service: two transactions were made in PayPal's PYUSD. Rich Widmann, head of Web3 at Google Cloud, said that this is the biggest update in the payments industry since the advent of the SWIFT network.
Airbnb, although not planning to implement crypto payments anytime soon, is exploring the potential of digital assets and has been in talks with Worldpay about using stablecoins to reduce the cost of working with Visa and Mastercard cards.
Elon Musk's X platform is developing the integration of stablecoins into the X Money system and is considering Stripe as a potential partner.
It has also become known that Apple has been consulting with Circle, the issuer of USDC. The company's senior director Matt Cavin oversees strategic partnerships in the payments industry, which indicates that Apple may be moving towards crypto integration.
At the same time, the stablecoin market is experiencing rapid growth. In early June, their combined capitalization exceeded $250 billion for the first time, with USDT from Tether ($154 billion) and USDC ($61 billion) leading the way. Head of Kronos Research Hank Huang called this event a milestone, emphasizing that stablecoins have ceased to be an experiment and have become a necessity.
According to experts, the market may double by 2026. Against this background, there is interest in new issuers, including USD1, a coin associated with US President Donald Trump.
Fortune notes that the largest American banks, including JPMorgan Chase, Bank of America, and Citigroup, are negotiating the launch of a joint stablecoin. However, choosing a coin remains a difficult task: Tether raises regulatory concerns, Circle recently went public, and PYUSD has not yet gained widespread recognition.
Financial and technology giants are also actively involved in the process. Visa has become part of the USDG consortium, and Mastercard is collaborating with Circle, Paxos, and Nuvei. Companies like Fidelity, ING, and SMBC are considering launching their own tokens. Even Meta, which previously abandoned the Diem project, is showing interest in the technology again.
Standard Chartered and the US Treasury predict that stablecoin capitalization will reach $2 trillion by 2028.
