CEX.io analysts note that the tokenized gold market, represented by assets such as Pax Gold (PAXG) and Tether Gold (XAUT), experienced a sharp surge in activity in the first half of 2025. In the second quarter, trading volume increased eightfold - from $2.4 billion to $19.2 billion. This is the fourth consecutive quarter in which tokenized gold has outpaced traditional gold ETFs such as SPDR Gold Shares (GLD) in terms of volume growth.
According to Alexander Kerya, vice president of product management at CEX.io, this trend is associated with increased global economic instability caused by trade conflicts and high inflation. These factors are increasing the interest of institutional investors in protected assets, which are what “gold” stablecoins are.
“For many crypto investors, tokenized gold is becoming one of the key diversification tools along with Bitcoin,” Kerya explains. He emphasizes that the growing popularity of tokenized real-world assets (RWA) is due to the fact that tokenization significantly simplifies access to gold for private investors, lowering the entry threshold.
Today, retail investors carry out the majority of tokenized gold trading. At the same time, the number of PAXG owners increased by 25% during the reporting period, and XAUT more than doubled, showing an increase of 151%. This indicates growing trust in digital analogues of traditional assets.
Earlier, the CoinGecko portal reported that since the beginning of 2024, the market capitalization of tokenized real-world assets has grown by $100 billion, which reflects the general trend towards the introduction of digital technologies in the investment sphere.
Thus, tokenized gold strengthens its position as an attractive and convenient way to invest in precious metals, especially against the backdrop of increasing economic uncertainty and investors' desire to protect capital through digital instruments.